Consumer Behavior
azw3, epub, mobi |eng | 2017-04-24 | Author:Sean Ellis & Morgan Brown
FINDING CHANNEL FIT IS NOT LIKE PORTFOLIO MANAGEMENT In stock market investing, experts agree that it’s best to spread your money across a wide swath of diverse types of businesses ...
( Category:
Direct
May 1,2017 )
epub |eng | 2017-04-24 | Author:Brian de Haaff [de Haaff, Brian]
More discipline When you have lots of cash on hand, you will be tempted to spend it — even when it is not yours and comes with crushing expectations. The ...
( Category:
Entrepreneurship
May 1,2017 )
epub |eng | | Author:Joseph Turow
While many, if not most, loyalty programs can offer real value to shoppers, their unstated aim is also to train people to give up personal data willingly. shopkick, which pioneered ...
( Category:
Consumer Behavior
April 26,2017 )
epub |eng | 2016-10-17 | Author:Tim Wu
Eventually, one thing led to another. “Of course, I had no idea what I was saying; much of what I said was based on what I had seen on General ...
( Category:
Direct
March 22,2017 )
epub, azw3 |eng | 2016-10-04 | Author:Clayton M. Christensen & Karen Dillon & Taddy Hall & David S. Duncan [Christensen, Clayton M.]
Experiences and Premium Prices In my classroom I share an illustration with my students to highlight how to think about innovating around jobs. It’s just a simple representation, but it’s ...
( Category:
Consumer Behavior
March 22,2017 )
epub, mobi |eng | 1998-11-01 | Author:Maltz, Maxwell [Maltz, Maxwell]
Most top sales pros turn their noses up at canned, scripted presentations. They know that delivering the same presentation to different prospects gets very poor results. Each audience deserves a ...
( Category:
Sales & Selling
March 22,2017 )
epub |eng | 2014-07-15 | Author:James J. Farrell [Farrell, James J.]
Americans go to malls for many reasons. We’re “just looking” for stuff and the self, commodities and community, novelty and time, and, of course, a bargain. We’re hoping to buy ...
( Category:
Retailing
March 22,2017 )
epub |eng | 2016-03-21 | Author:John H. Johnson
AMERICA’S PASTIME If you’re a sports fan, you’ve probably seen and heard more than your fair share of cherry-picked statistics. Imagine this: it’s 1988, and you’re watching game one of ...
( Category:
Decision-Making & Problem Solving
March 22,2017 )
azw3 |eng | 2006-04-25 | Author:Alvin Toffler
CHAPTER 38 CONVERTING CAPITAL Question: How does an unemployed heating salesman, scraping by in the midst of the greatest economic depression the world has ever seen, become a millionaire? Answer: ...
( Category:
Planning & Forecasting
February 24,2017 )
epub |eng | 2016-08-21 | Author:Mara Einstein
THE BUSINESS OF CONTENT MARKETING In the past, advertising was produced by agencies or in-house marketing and design groups. Typically, the account people would work with the marketing client to ...
( Category:
Web Marketing
September 19,2016 )
epub, mobi |eng | 2015-04-21 | Author:Shane Atchison & Jason Burby [Atchison, Shane & Burby, Jason]
INCLUDE BRAND REACH. This is the number of people who know about your brand or product, and how big a conversation they’re having. For example, we talked above about tests ...
( Category:
Research
July 8,2016 )
epub |eng | 2011-02-18 | Author:Ran Spiegler [Spiegler, Ran]
8 Coarse Reasoning The sampling-based procedure studied in Chapters 6 and 7 captured the idea that when consumers face a complex market object, they use a simplifying heuristic: examine a ...
( Category:
Microeconomics
July 8,2016 )
epub |eng | 2016-03-29 | Author:Jason Kelly [Kelly, Jason]
Notes 1 Alexia Tsotsis, “Fred Wilson Leads $23M Funding for CrowdRise, a ‘Charity Water’ for Everyone,” Techcrunch, April 21, 2014, http://techcrunch.com/2014/04/21/fred-wilson-leads-23m-funding-for-crowdrise-a-charity-water-for-everyone/. 2 AIDS Ride, www.markrobinson.net/AIDSRIDE/aidsride.htm. 3 Press Release, Track and ...
( Category:
Private Equity
June 10,2016 )
epub |eng | | Author:B. Bonin Bough [Bough, Bonin]
Is your health record digitized and available to you online? #6A NO ONE WOULD EVER GUESS that the Quantified Self movement is only a few years old based on the ...
( Category:
E-Commerce
June 10,2016 )
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom
epub |eng | 2011-09-20 | Author:Martin Lindstrom [Lindstrom, Martin]
Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...
( Category:
Research
June 9,2016 )
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